Dubai's Desperate Housewife

Trials and traumas of a full-time mum in Dubai

The Power of Advertising

with 3 comments

Yesterday DD came back from her first day in Year 1 with big news.

“Guess what?” she asked, bursting with excitement.

I couldn’t guess: was it that she got a place in the Bollywood dancing class? That her new teacher is really nice? Her best friend’s in her class?


With shining eyes, she explained that one of her friends “has Lelli Kelly shoes!”

What, in god’s name, I wondered, are Lelli Kelly shoes?

The pinnacle of desire for a 5-year-old: the Lelli Kelly shoe with dolly strap

And then I remembered. In the mornings that I’d let DD watch Channel 5’s ‘M…m…m… m… m… m… m… m… More Milkshake’ TV programmes in the UK, DD had seen an oft-repeated ad for Lelli Kelly shoes; specifically for a black pair that had interchangeable straps. For school, there were black straps; for weekends and parties, there were sparkly and “dolly” straps. The shoes came – for a limited period only – with a “free makeup bag” that you could open to reveal lip gloss. DD begged me for the £45 shoes for the whole time we were in England.

Furthermore, while we were in England, she started singing the Argos jingle. All the tempting toys she saw advertised between episodes of ‘Peppa Pig’ and ‘Olivia’ were apparently for sale in Argos. DD now thinks it’s some sort of Santa’s Grotto.

I don’t know where she gets it from.

Anyway, I told her yesterday that you can’t buy Lelli Kelly shoes in Dubai. As if I’ve got time to source them over the internet: I’m off to book some laser-lipo – I read that it resculpts the body with no pain and no down-time… fab results seen, apparently, after just one session….

Written by mrsdubai

September 15, 2010 at 10:55 am

3 Responses

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  1. errrr laser lipo – do tell more!

    Britney of Arabia

    September 15, 2010 at 4:04 pm

  2. Actuall, yes, they were bought in the UK!

    Alpha Mum

    September 23, 2010 at 9:22 pm

  3. […] may remember that this time last year DD had been begging for a pair of LK’s following last year’s trip home. I’d managed to palm […]

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